The E-Commerce Question and Answer Book

If you've purchased anything online you know what a fast, convenient tool the Internet can be -- it's a customer's dream! But step on the other side of the cyberfence -- actually developing and implementing e-commerce services -- and you'll soon find out there's a lot more involved than putting some "click here to buy" buttons on your corporate Web site. There are fundamental business questions that have got to be answered -- questions that stump the most proficient IT pros.

Because let's face it: e-commerce is NOT solely the realm of the techies. Nor can you delegate the task to a solitary Webmaster. Successful e-commerce requires the expertise of businesspeople, from marketing, sales, computer service, fulfillment, strategic planning and other areas. And as more and more companies are making major investments in building their e-commerce services, they're calling on managers like YOU to fully and effectively contribute to its success.

Don't panic or worry that you'll never catch up. With The E-Commerce Question and Answer Book, you'll find fast, clearheaded answers to all of your pressing questions and nagging concerns:

• From the basic - Is anyone making money on the Internet? Is my product a good candidate for e-commerce? How do I develop a ROI for e-commerce services?
• To the technical - Do I need to hire a programmer to create a Web page? What is the role of databases in e-commerce services?
• To the truly puzzling - What are cookies? How do you choose a turnkey provider? What exactly is data mining?

E-commerce is a transformative force in the way we do business - as big as the telephone! And The E-Commerce Question and Answer Book is your one-stop survival guide for putting this powerful new tool to your competitive advantage.

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About The Author

Anita Rosen is an international consultant who helps companies implement their e-commerce project management, and product marketing plans. She also teachers strategic marketing and Internet classes for the American Management Association and is the author of Looking into Intranets & the Internet. She lives in Mountain View, California.

The E-Commerce Question and Answer Book

Anita Rosen

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